In 2008, Sean and Lisa Higgins decided to create a business that would share their love for their hometown through exposing the community and visitors to the beauty of Kentucky. Working out of their house, they began transporting guests around the Bluegrass state. Today, Mint Julep Tours can handle any group from 2-200 and offers Custom and Public Bourbon Country Tours as well as unique Exclusive Experiences, Horse Farm Tours, Culinary Tours, and City Tours. As a truly one-of-a-kind tour company, Mint Julep Tours also offers transportation and event planning services with a focus on Special Events, Corporate Outings and Bachelor/Bachelorette Parties.
How do the experiences you offer at Mint Julep Tours give guests a unique perspective on the history, people or culture of your region?
We make sure that our tours exceed expectations by offering quality, well thought out guided itineraries packed with interesting history, fun facts and picturesque locations. The results of this are truly memorable experience unlike anything else.
How have the experiences that you offer evolved since their inception?
When we founded the company back in 2008 only a handful of distilleries and horse farms were offering tours and tastings, while we still focused on showcasing the best of Kentucky our options were limited. Since then Bourbon tourism has skyrocketed to nearly 2.5 million visitors in the last 5 years alone and close to 25 distilleries or similar bourbon experiences offering full tours and tastings. The number of horse farms available has also increased to Mint Julep Tours tremendously to be able to see both of Kentucky’s signature industries.
What is one detail of an experience you provide that may go unnoticed by guests, but which you feel is important?
One of the biggest details that most guests may fail to realize is how packed these distilleries get and the limitation of the horse farm tours , especially on weekends. When you travel with us we make all of those reservations ahead of time and ensure you arrive at each destination with plenty of time. That coupled with the fact that these stops aren’t bunched together, they’re spread throughout the state. We are focused on responsible drinking allowing us to drive those you choose to enjoy a beverage of their choice along the way.
What do you wish every guest knew as they consider participating in the experiences you offer?
That whether you’re traveling with us through Bourbon Country or visiting a horse farm, Mint Julep Tours provides an adventure that cannot be found anywhere in the else in the world. Our knowledge and entertaining bourbon and horse experts are there to guide and enrich your experience, as well as ensure your tour exceeds expectations.
What is one travel trend that really excites you?
A big travel trend that we’re really excited about is the growing number of people making their travel plans online. In 2014, 84% of customers found Mint Julep Tours through an online source. As we look towards the future we plan to continue utilizing more online tools and continue to provide consumers the information they need across all forms of electronic devices.
What sets Mint Julep Tours apart from other, similar, tour companies?
A few things set us apart from similar companies, but the main thing would be that we’re the only dedicated tour company focused on the Kentucky Bourbon Trail. We work very closely with the various distilleries and attractions across the state on a daily basis. As a truly one-of-a-kind destination management company, we also offer event-planning services; the ability to book online and unique exclusive experiences you won’t find anywhere else. The only other competition we face is a tradition limo services who drops you off at the designations you wish. However, you have to arrange the itineraries, all the tickets and where to go enjoy a southern inspired lunch.
What is one insiders tip to getting the most out of an experiential travel vacation?
Arrange your experience during the weekday from Sunday-Thursday to insure the crowds at all the venues are at their minimum. Makes for a much more intimate experience.
What is one strategy that has helped your business to grow?
One of the biggest things that has helped spurred our growth has been our strong partnerships. From the bourbon distilleries and horse farms to the state tourism office and local convention and visitors bureau, we’ve seen these relationships equate to a large part of our company’s overall growth.We are known as the company that has the best and only experienced guides in our market.
What is one personal habit that has helped you to be successful?
Our motto is “ The Purpose Of Fun Is To Have Some, so come join us. Every trip is a new adventure but full of good times.
Please share one instance where a guest had a moving or emotional reaction to the experience you provided to them.
We had a soldier who suffered a tremendous debilitating injury who was able to take his Dad on a bourbon tour none of us will ever forget. Also taking Penney Chenery, owner of Secretariat to Four Roses to select a private barrel was another memorable day.
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