Osthoff Resort

Frances & Ariela Kiradjian

Many boutique properties are branching to offer new activities. Pictured here is a culinary class at the Osthoff Resort in Wisconsin.

As more travelers are becoming tuned into alternative lodging options—from couch surfing to villa rentals—the demand for independent boutique and lifestyle hotels also continues to outpace many other hospitality segments. Already, independent hotels account for more than 75 percent of the 500,000 hotels worldwide, reflecting a global revenue of more than $240 billion.
Viceroy Zihuatanejo, Mexico

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